Found this little ditty while surfing YouTube this morning and I wanted to share it with you all. Ian is so right when he rants about the MGMT website, and how crazy their label is for sending fans off to iTunes to purchase the music. By doing that, you are collecting zero data about a fan who’s clearly interested in buying your music. Without their data, you have no way of interacting with that person, no way of building a relationship. A textbook missed opportunity right there.
Most labels have figured this out by now, developing their own e-commerce solutions and stores to collect fan data. But for those of you going at it alone, this is an important aspect of your business that shouldn’t be overlooked!