Disrupt.fm Utilizes Facebook to Help Artists Promote Free Music
If you’ve read this blog before, then you’re probably aware that I’m a huge advocate of free music. It’s awesome. Anything free is awesome, really.
While I regularly encourage artists to give away some music to their fans for free, sometimes it makes sense for an artist to get something in return during this exchange. That “something” usually takes the form of what many social media meatheads like to call “social currency.”
So basically, don’t give your music away for “free.”
Confused? Good, let’s move on.
Disrupt.fm is a service that utilizes the idea of social currency to help create a win-win situation for artists and fans. Self-proclaimed as “social music done right,” Disrupt.fm operates on the philosophy that the value of a song download is roughly equal to a Facebook share (taking into consideration that the average Facebook user has around 130 “friends”).
How it works
The process is very simple. Almost too simple… *rubs invisible beard*
Artists: Just go here, and connect your Facebook account with Disrupt.fm. On the next page, choose your fan page from the drop down menu, upload a song, and make sure to tick the “Facebook Update” option so it gets shared to your page and is made available to stream and download by your fans.
Fans: Stumble across the update in your news feed, listen to the song, rock out for a while, and download the song, which in turn shares it on your profile as well. If you’re downloading the song, that means you like it, and if you like it, you probably want to share it with your buds, right? The whole process is automated by Disrupt.fm, so you only have to click a few buttons to own a new song and help promote the band simultaneously.
Win-win, baby. Now, go discover some new music already!
