How to: Use Viinyl to Help Promote Your Latest Single

Viinyl

Viinyl is a fairly new service that popped up in late 2010 that allows you to create “song-based websites.” They ended up being one of my top picks for 2010′s most interesting and innovative music start-ups, and I’d like to dive a bit deeper into the free service with this post.

If you ever find yourself wanting to promote a single, using Viinyl is an excellent way to provide your fans with a rich media experience surrounding a single song. In this post, I want to show you how you create a one-song web page with Viinyl, and how you can link to it via a subdomain on your official website (e.g. “singleimpromoting.mywebsite.com”).

1. Sign up for a beta account

viinyl-beta-form

At the time of writing this, Viinyl is still in the beta phase of development, but allows anybody to request an invite to use their service. They respond very quickly, so make sure to fill out their brief form to receive your free account. It shouldn’t take more than a few days.

2. Edit your artist details

viinyl artist details link

Once you receive your beta invite, activate your account and login to your admin area. Click on the “Artist details” link, and fill in your biography, contact information, and links to any relevant sites (official website, myspace, facebook, twitter, etc).

3. Create a single

viinyl create single

Every time you login, you’ll be presented with a list of all the singles you have created so far, with some brief statistics for each one. Since you haven’t created a single yet, let’s go ahead and click the “Create a new single” tab. Follow all the necessary steps, and choose the options that make the most sense for your situation.

After uploading all the basic information for your song, you can start customizing your page. Change the colors, add song lyrics, and maybe even a press release. Again, add whatever makes the most sense for your situation.

4. Add a video

viinyl song link

To add an accompanying video for your single, all you have to do is click on the “Song” link at the top, scroll down to the bottom of the next page, and add the embed code. If you do this, the video will play automatically whenever someone visits the page. Done and done.

5. Add purchase links

Currently with Viinyl, songs can only be set up three different ways: streaming only, free download, and free download for an e-mail address. This is excellent for promotional purposes, but if you’d also like to inform visitors on where they can purchase the song, there is a way to do this as well.

viinyl announcement link

If you click on the “Announcement” tab, you’ll be presented with a WYSIWYG editor. If you notice, there is a “Source” button on the editor that lets you enter any valid HTML. Take advantage of this freedom by placing links on where to purchase your music! The announcement box appears at the top left of the web page, which is where most website users tend look first.

Here are two very simple, unobtrusive examples for inspiration:

6. Point a custom subdomain to your Viinyl page

The URL that Viinyl provides you (songname.viinyl.com) is fine if all you’re doing is passing on the link to people over the web. However, it may not be ideal for every situation. For example, if you’d like to shout out the URL to your fans at shows, trying to explain them that Viinyl is spelled with two i’s, not one, might not go over so well. Something like “weusedtowait.arcadefire.com” will be much easier for a fan to remember. Also, if you decide to go the subdomain route, keep in mind that you’ll be able to track the analytics with whatever software (Google Analytics, Get Clicky, Mint, etc) you have set up for your website.

To do this is a quick, two-step process. First, you must create the subdomain. If your using Godaddy, or your website has a cPanel or a similar GUI interface, this should be a cinch. Just navigate to the “subdomains” section and create your desired domain and the subfolder for it.

Second, you have to redirect your new subdomain to the Viinyl web page that you just created. In order for this to work correctly, you have to set up a simple 301 redirect.

Create a new file named “.htaccess”, and upload it to the subfolder that you just designated for your new subdomain. In case you’re wondering, yes, the period is supposed to be at the front of the filename.

Inside your .htaccess file, insert the following code, replacing “yoursong” with the link to your Viinyl page:

redirect 301 / http://yoursong.viinyl.com

Save the file, and voila! Now every time somebody visits that subdomain, it will redirect that person to your Viinyl page, where they can listen, share, download, and purchase your song.