While sifting through some articles over at Music Think Tank, I came across a particularly interesting one about how musicians should begin some sort of marketing campaign within the mobile device realm (ie. text messaging, mobile internet, etc):
Going Mobile – The Future of Marketing For Musicians By Ariel Hyatt
This is an excellent strategy for bands to look into, considering that more and more people are using mobile devices that have access to the Internet. Most of my friends have either Droids, Blackberries or iPhones that they use religiously, so why not direct tour dates, cd releases and promo offers to their mobile devices via SMS text? Or even create your own mobile app to display all of this information in one convenient place?
[Image credit: Click here]