Jon Ostrow is the co-founder of MicControl, a music blogging network based on a music social networking platform. This post originally appeared on the MicControl blog on June 15, 2010. Jon can be found on Twitter (@MicControl) and Facebook.
Musicians are entrepreneurs whether they want to believe it or not. By writing music under a band name, pen name or even just their own name, they have effectively created a brand that must be properly marketed if it is to thrive and flourish. But therein lies a major problem: not all musicians know anything about marketing and they will eventually make some critical mistakes that lead to the demise of their short-lived venture. It is, however, the musicians who take the time to learn from past mistakes made by other musicians, and furthermore learn to correct these mistakes, that are the ones who build up the kind of influential brand that has lasting power.