After many months of bitching and moaning from music fans, the craze that has swept over Europe is finally crossing the Atlantic and coming to the United States. Spotify is poised and ready to rule the streaming music space worldwide. Launching in the U.S. is definitely a big victory for the company, and personally I cannot wait to give the service a try.
This post is written by Adam Nicholson, an internet marketer whom teaches musicians how to promote themselves online. To learn more about how to apply online music marketing techniques to promote your band, visit the Band WordPress Theme website.
Indie music promotion strategies are mostly the same as the music promotion techniques used by major artists. The main difference, however, is that indie musicians do not have the financial resources at their disposal that the major record labels do.
As an indie artist, you may not get your music advertised to millions via the various forms of offline media, such as in a TV, radio or magazine. You might not even be able to afford your own CDs to sell at gigs. But, the good news is that no matter how limited your resources, you can still reach a large audience and make good money using indie music promotion strategies on the web.
In an effort to stay afloat amongst it’s other cloud competitors, Amazon is running an offer that sounds very enticing to music junkies like myself. For users who sign up for a paid storage plan (the plans start at $20 a year for 20GB ), they will also receive unlimited storage for MP3 and AAC music files. This means that those files won’t count towards their storage cap, which is pretty awesome for people like me who have enormous music collections.
I have been hearing a lot of great things about this new music startup, and decided to give it a try yesterday morning. It’s the following morning at the time of writing this, and I’m officially hooked.
Saw this on hypebot a few days ago, and it caught my attention. Are we experiencing another tech bubble? I’m inclined to say not yet, but if things keep going like this then we are definitely headed down that path again…
Color.com raised $41 million dollars to develop a creepy photo sharing app? REALLY?
[Original source: Click here]
While checking my RSS feeds earlier today, I came across a great article over on Michael Brandvold’s music marketing blog about a HubSpot survey that was recently conducted about web design. The survey asked participants the question, “What is the most important factor in the design of a website?”
This post is written by Chris Rockett, a musician and music marketing consultant from London who uses direct-to-fan marketing tactics to help level the playing field between DIY musicians and major label artists. Feel free to follow along on his music marketing blog or Facebook page.
In this post we are going to look at a few things you can do to improve the effectiveness of the email messages you send to your fans. If you have not already set up a mailing list signup form on your website, then I’m going to use the power of my mind to chain you to your computer until you do it. It’s that important.
While reading my blogs this morning, I came across this series of short videos over at Fast Company, where Jared Leto was asked a couple of interesting questions. Based on what I hear about him from people that I’ve worked with, Jared is a pretty crazy dude that loves to party. However, in these videos he provides some delightfully sobering comments about life goals, business, creativity, building community, and battling fear.
I was browsing Reddit about 10 minutes ago, and came across an excellent batch of comments discussing proper mixing levels. So many people think that you are supposed to mix everything to get as close to 0dB as possible, but they could not be more wrong.
Below is my favorite comment from the thread:
“There are some fundamental misunderstandings going on here. When mixing a track you want the main element (usually drums) to be peaking at around -8db to -10db. That leaves you plenty of headroom in your mix for all the other elements you are going to add. If you are concerned about making your track louder so you can send it to friends (when it’s unfinished) then you could always just temporarily boost the outboard volume before exporting then bring it back down afterwards.” – i_lyke_money
[Image Credit: Click here]