Many people search tirelessly, trying to find simple answers to their problems. Unfortunately, when mixing audio, nothing is simple. Unless a mixing engineer is blessed with perfectly recorded tracks (which is becoming less and less the case due to the increasing volume of homemade recordings), he or she is going to have to do some fiddling around to get them sounding just right.
While mixing audio is not a simple skill to develop, there are tons of tips and tricks to make things a bit easier on yourself. These tips are not magic wands to wave at your recordings to make them sound crystal clear, or totally eliminate noise, or make your one guitar track sound like 48. Also, these techniques, for the most part, are not universal; they depend on your specific tastes, and the overall sound you are looking for in your mix. These are simple tips and some rules of thumb to help you create certain effects, enhance certain characteristics, or clean up some of the unwanted mess in your mixes.
For now I will give you the first five…I have been able to try most of these, but some I have yet to explore. Try some of these out and let me know how they work for you!
While sifting through some articles over at Music Think Tank, I came across a particularly interesting one about how musicians should begin some sort of marketing campaign within the mobile device realm (ie. text messaging, mobile internet, etc):
This is an excellent strategy for bands to look into, considering that more and more people are using mobile devices that have access to the Internet. Most of my friends have either Droids, Blackberries or iPhones that they use religiously, so why not direct tour dates, cd releases and promo offers to their mobile devices via SMS text? Or even create your own mobile app to display all of this information in one convenient place?
While searching for some good articles on how to master music, I stumbled upon an interesting write-up about WHY mastering is so important for your music, where you can get it, and how to make the most of it. Its an oldie, but still contains a lot of relevant concepts about mastering. The article has a lot of great quotes, and I’ve compiled a few great ones into this post.
Here are 3 of my favorite tips from Ian’s list that can really help a band with their online promotion:
1. Get yourself a Website.
You can have all the free social networking accounts in the world, but none of them can take the place of having an official website to represent your music. Your official website should act like a hub for EVERYTHING about your music and your online presence. At the very least, your official website should provide clear links to all of your social networking profiles, links to download and purchase your music, and sign-up forms so fans can easily join your e-mail list. If you still aren’t convinced, here are 20 more reasons for why you need an official website.
Rick Rubin has recently been recruited as co-head of Columbia Records. Apparently Columbia does not enforce the dress code when it comes to musical geniuses, because Rubin looks pretty much like a homeless person. But don’t let his persona fool you – the man really is a genius. He has produced epic songs like “Under the Bridge” by Red Hot Chili Peppers, “(You Gotta) Fight for Your Right (to Party!)” by The Beastie Boys, and “Walk This Way” By Run-DMC/Aerosmith.
Columbia is hoping that Rick will solve all of their problems, and then some. He’s got some big ideas, just take a look at this great article: The Music Man