I just read an article that reminded me of some really basic marketing principles that may seem pretty obvious, but can definitely be forgotten over time. And they shouldn’t be! These fundamentals are extremely important, especially to indie musicians. If you are one of those musicians out there trying to do it on your own, selling albums out of your car’s trunk (props to Johnny Cash), or going door-to-door like some kind of perverted Girl Scout, then you need to be aware of these!!!
Here are a few basic assumptions as to why somebody would ever pay for your music or merchandise:
- They desire or absolutely need what your selling.
- They believe your product or service is exclusive in some way, or very difficult to find.
- They think there is a time constraint, and if they do not purchase your product soon they might miss the opportunity.
And far more important than the tips above: Do not force your products and services on people. Make them come to you.
How many of you have ever bought a CD from some random guy running up to you on the street yelling “Yo man! I got deez CDs, you want one?!” I don’t know, but personally I’d tell him to get lost.
People like people, so be an authentic artist by writing and recording great music, and be an authentic person by casually offering your fans something valuable, something worth paying for. Eventually, if what you are providing your fans is truly great, you will see them coming back for more.
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