So How About Them Recent Facebook Changes…

Facebook Timeline

I’m terrified, awestruck, and excited by the changes Facebook has brought about over the past couple of weeks. A beta version of the Open Graph has been released. Tons of amazing partners like Rdio and Netflix are now deeply integrated with the social networking giant. Profile pages have completely transformed into a timeline that chronicles your life. An additional news ticker now follows you down the page. And subscriptions…?

No doubt, all of this sudden change can be very overwhelming for somebody who has no interest in keeping track. The concept of the Open Graph can be very confusing for the common Facebook user, and sort of morphs the previous notion of “sharing” content on the web. For one thing, users can now choose to further automate the sharing of mundane, everyday activities to their Facebook “Timelines” (things like running, watching a movie, and listening to music, etc).

For a guy who keeps track of social media closely, even I am starting to feel overwhelmed. I see the amazing business opportunities and motivations behind these changes, absolutely. But I’m not so sure that the average user will enjoy this long term. There has got to be a breaking point, right? A time when all of this sharing becomes sheer information overload, and our brains begin to tune things out (much like we do with advertisements). Not to mention all of the new privacy issues and concerns that arise from such a sudden change.

How do we feel about all this? Are you starting to feel overwhelmed by Facebook, and social media in general? Or, as a guy working in social media, am I just idiotic for raising this question in the first place? I’d love to hear some thoughts.

  • http://www.facebook.com/stephen.carm Stephen Carmichael

    i think its a great idea. soon facebook will control every aspect of our lives and i doubt that google plus will be able to compete…

    stephen
    musicarmichael.com

  • http://tightmixblog.com Chris B.

    Is it though? Should we be entrusting such a powerful company with such detailed information about our daily lives? How do we really know that our information will be kept safe, and won’t be sold off to 3rd parties? Is it a good thing to put sharing on autopilot? (I’m just playing devil’s advocate, here…)

  • http://www.facebook.com/stephen.carm Stephen Carmichael

    haha yes they probably will :) if they haven’t already. I just think that we’ve become too dependable on social networking culturally. im not saying thats a good thing though…

    what facebook is doing is learning from how the myspace model. myspace stayed static for loo long and then was proceeded by facebook. then myspace tried to change, and make drastic changes constantly. what facebook is doing is making gradual changes very slowly allowing us to adapt and to become accustomed before bringing in new changes. this then creates a product which evolves as we do and it needs to evolve as we become more dependant on it… :)

  • http://www.outsidetheboxmusic.com Charles Alexander

    Hey
    Chris,

    I like the “idea” of the changes. I’m not sure how they’ll play
    out. FB Just doesn’t strike me as a music centric company. This is just
    seems to be a play to leverage advertising/partnership dollars. Plus
    they seem less and less concerned about the user experience which I
    think is vital.

    I really think the revolution to marry FB with music needs to come from someone who gets the creative arts mentality ala Apple. In fact, that’s who I think holds the key.  But unless there is an uneasy partnership there – someone else solves the puzzle. Using the FB Timeline like interface.
     

  • http://entelleckt.com/exclusive-mp3 Entelleckt | Mike Wyatt

    Seems like we are getting closer to being overwhelmed by social media. If social media doesn’t relate to physical life more, we’ll have to start an “Add me in real life” movement. Of course, we’ll all be data points for Google and Facebook in the next few years, if we aren’t already.

  • http://colortheory.com Brian Hazard

    One could argue that Facebook is simplifying, not complicating. I bet we’ll be able to manage our Netflix and Hulu queues, and perhaps even our Spotify/Rdio/MOG playlists, all on Facebook. Now I won’t need to log into Runkeeper.com to see my recent activity. Bye bye Last.fm! It’s all going to be in once place.

    The ticker is already information overload for me. I had to use Adblock to filter it out, because I couldn’t concentrate (yes, even Facebook requires some degree of concentration ;).

  • Shansmusic

    I’m with you! A friend of mine asked me recently just how much ‘time’ I spent on social media as a songwriter. After thinking about it, my response was 2-3 hours per day. That’s a lot of time…and I sometimes wonder if I wouldn’t be better  off working on actually writing songs. Gerd Leonard said it though-”We are moving to a networked world”. I think there will be a breaking point and facebook will probably just own it all. :)

  • http://tightmixblog.com Chris B.

    Yeah, what they are doing is definitely making social media simpler … everything under one roof. Nice. But is it a good thing for one company to have access to such a massive amount of personal information about people? Information is power, and too much power often tempts huge corporations to dabble in the dark side…

  • http://colortheory.com Brian Hazard

    True, but we’ll hear about if/when they step over the line. And it’s easier to manage in one place.

  • http://www.tanadra.com Tanadra Roads

    I do believe it’s a fantastic idea but it does become overwhelming even to music lovers and indie artists. We definitely can’t knock social media. It’s the indie artist dream. Social Media has helped boost many indie artist careers so thanks for that. The one thing I hope your wrong about is that social media become like advertisements where people just overlook most. Mr. Bracco you Rocko! :)
    Definitely thank you for this article.

  • http://www.tanadra.com Tanadra Roads

    I do believe it’s a fantastic idea but it does become overwhelming even
    to music lovers and indie artists. We definitely can’t knock social
    media. It’s the indie artist dream. Social Media has helped boost many
    indie artist careers so thanks for that. The one thing I hope your wrong
    about is that social media become like advertisements where people just
    overlook most. Mr. Bracco you Rocko! :)
    Definitely thank you for this article.