YAWMA.net Rewards Music Fans with Cash for Discovering & Supporting New Music
Lindsay Shutt, an avid commenter here on Tight Mix, reached out to me a few weeks ago about YAWMA.net, the very interesting music tech startup company that she currently works for.
I’m not so in love with their slogan (“Profits for the people”), but I am definitely intrigued by the company’s goals and mission. According to them, YAWMA.net was founded on the belief that fans should be rewarded for the value that they create (for artists) within their social networks.
One thing I really like about YAWMA.net is that it is essentially just a Facebook app, which means there is no need to join YET ANOTHER online community – it functions completely within Facebook. The Facebook app provides users with one-click access to new music and video game demos. When a user finds and purchases music or games, a recommendation is sent to all of their Facebook friends who are also using YAWMA. The recommendation is also posted to the user’s news feed.
Become a tastemaker
YAWMA then takes it a step futher, turning the discovery and sharing process into a social game as users compete to become the tastemaker, or “The Maven”, of product categories. The YAWMA platform actually showcases these tastemakers, or “community experts” who earn this distinction by engaging often (ie. music reviews, liking songs, commenting on posts, and purchasing).
Get that money
In addition, users are also part of a revenue sharing model with YAWMA, which is where the whole “getting cash back” part of the equation fits in. Users of YAWMA get a percentage of the profits generated based on several criteria, including their “tastemaking influence” and total purchases made.
Quality control
According to YAWMA, it maintains the quality of its content by having industry experts review and approve everything that is added to its library. YAWMA launched with tracks from over 300 artists across all musical genres.
If interested, download the Facebook app by clicking here.
